Due to the sustainability of their materials and low price point, Wiliot tags are economically viable for single use. Reusability depends on the application and is a function of the tag conversion process used. Today, our focus is on simple paper stickers, making reuse difficult. In the future, we expect to offer Wiliot tags in many conversions such as plastic hard tags and clothing care labels. Since we do association in the cloud, tags can be easily reassociated to new items when needed.