If you have a computer that's the size of a postage stamp, that cost pennies instead of dollars, and that can be embedded inside things because there is no need to change batteries, it changes the paradigm of what can be connected to the Internet. Now there is the opportunity to connect things throughout their entire life, embedding it in manufacturing, adding visibility and functionality through distribution, retail, ownership, and finally, as it is recycled. Wiliot envisions scaling Bluetooth to trillions of devices and enabling connectivity to add value to our three P's: people, products, and packaging. These use cases are an illustration of this vision.
We highlight our focus on the sweet spot for version 1 of the Wiliot tag: 'Continuous Inventory and Sensing'. This provides visibility to the brand and retailer about what's in stock, where it is, and how it is being engaged with for analytics and merchandising.
By reducing the price and size of a traditional beacon, asset tracking with Bluetooth technology becomes scalable. High precision angle of arrival (AoA) technology in combination with Wiliot tags placed on or embedded in every asset allows real-time warehouse inventory control, optimized throughput, and reduction of write-offs and loss.
As Wiliot enabled products and packaging move from manufacturing into the supply chain, packages are automatically tracked from distribution center through delivery vehicles to their destination. Low-cost Bluetooth to 5G or LTE gateways installed into trucks and delivery vans provide end to end visibility while en route. An Uber-style delivery experience enables visibility of the package as it moves towards the destination. Grey market and diversion are detected in real-time. Low-cost Bluetooth stickers that sense temperature without the restraints of limited lifetime enables compliance tracking beyond high valued and ultra-sensitive goods to all perishable items, food, or medication.
Unique product identifiers and sensor data communicated via Bluetooth enables brands and retailers to have an X-ray view into the store. 'Continuous Inventory', consumer interaction analytics like attribution, intent or consideration, and 'no-click' purchasing become possible. Brands who sell through third parties, tagging their inventory now gives them visibility where there was none before and the ability to make their manufacturing and supply chain more efficient. This 'online retailer'-like view of the physical store provides data about where products are, which are picked up, and which leave the store. 'Pick up' sensors can enable brands and retailers to meet potential customers in the moment of decision making, triggering enticing marketing content to play on a nearby display, or product information and availability to populate on a kiosk or display.
Uniquely identified blouses, trousers, and accessories identified with a Bluetooth tag enable many new types of wardrobing functionality. A user knows everything that is in their closet at a given moment, when it was last worn, and even what to wear it with, using a device as common as their smartphone. Brands use such an application as an opportunity to engage with their customers, for instance, recommending similar products or items to complete an outfit. Gamifying usage, offering rewards, and releasing exclusive content is leveraged to increase brand loyalty. Connected apparel also opens up the door for integration with laundry appliances. Bluetooth radios in washing machines can detect an item, choose the correct cycle, and provide warnings before the cycle starts to ensure that a white shirt never turns pink again. Apparel, like any other tagged products, can be found when lost or retrieved when stolen, taking advantage of growing location crowdsourcing networks.
Beyond packaging and products, understanding information about and the location of people enhances visibility and creates new types of consumer interaction experiences in industries such as healthcare and entertainment. Unique identified patients with Bluetooth bracelets or stickers optimizes the security of confidential data and accuracy of care. Patients can access information specifically customized to their needs through encrypted Bluetooth connectivity, assuring privacy concerns are addressed. The same experience can be mirrored in the entertainment industry, where Wiliot tags offer the next generation of wristbands. Seamless cashless payments, personalized experiences for each attendee, as well as event organizers, have direct insight into their attendee's behavior. As with healthcare and entertainment, employees, whether it be in offices or manufacturing, can be monitored by Bluetooth connectivity in ID cards or bracelets. With location services, employees and management can control access more efficiently and help prevent safety-related incidents from occurring.
At the end of a product's life, Wiliot improves the way things are recycling. If you have Bluetooth connectivity in a product, the disposal location becomes known, and more importantly, the composition of the items. The tag, acting as a digital birth certificate, is a link to the cloud where information about the product ingredients and how to properly dispose of it is stored.
We know we have just scratched the surface of what this technology can make possible and we want to hear your ideas. Contact us today and be part of scaling the Internet of Things to trillions, connecting everything using battery-free Bluetooth.